Microsoft CEO Steve Ballmer, who is worth about $14 billion, has gone paperless, and truly believes that the only difference between Microsoft and Apple in the mobile market is that the iPhone maker made one right decision--choosing ARM chips for its smartphone, rather than Intel's battery-hogging alternatives. That's about all you're going to learn about the man in a sprawling seven-page profile from Businessweek . True to his desire to control how Microsoft is perceived by consumers, Ballmer let little go in the profile, and instead tried to keep positive about his company's prospects in 2012, saying the tech giant will have "a reset moment" this year. Related stories Ballmer highlights Windows Phone, Windows 8, Xbox Kinect (video) Ballmer reveals first LTE Windows Phone on AT&T (live blog) Microsoft: Kinect coming to Windows February 1 For Ballmer, 2012 could prove to be an important turning point in his career. This year will be the one whe...
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