According to a report in the Daily Yomiuri Online , Sony is halting development of organic electroluminescence display panels for consumers. While Sony will continue selling OLED panels to corporate clients, the television manufacturer will only create LED and LCD panels for the mass market. Sony first rolled out a model of an OLED for the consumer market in 2007, but the expensive price tag of the Sony Drive XEL-1 OLED TV was difficult to fathom compared to LED models at the time. Over the last few years, Sony’s lack of marketing around consumer versions of OLED panels was limited and OLED presence at CES was typically tucked away in a small portion of Sony’s booth. OLED televisions are created by using electroluminescent organic materials and are typically much thinner than LCD televisions . When activated, the materials emit light and eliminate the need for a backlight in the televi...
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